The importance of freshly roasted coffee

Welcome to the Running On Mt. Coffee blog!

Today, we want to talk about the importance of freshly roasted coffee. When it comes to coffee, freshness is key. The longer coffee sits on a shelf or in a warehouse, the more it loses its flavor and aroma. That's why at Running On Mt. Coffee, we roast our beans in small batches to ensure that every bag is as fresh as possible.

But why does freshness matter so much? Simply put, freshly roasted coffee just tastes better. The flavors and aromas of the beans are at their peak, resulting in a cup of coffee that is full of depth and character. Fresh coffee also has a higher level of acidity, which gives it a brighter and more vibrant taste.

In addition to tasting better, freshly roasted coffee also has a higher level of caffeine. As coffee beans age, the caffeine begins to degrade, resulting in a less potent brew. So if you're looking for a coffee that will give you a boost of energy, it's important to choose beans that have been roasted recently.

At Running On Mt. Coffee, we're committed to bringing you the freshest, most delicious coffee possible. We hope you'll taste the difference for yourself and become a fan of freshly roasted coffee.

Thanks for reading!